Bootcamp 42 is a Cardiff-based fitness and wellness course known for its outdoor workouts. With the launch of their new indoor high-intensity programme “B42”, featuring classes like Blitz 42, Build 42, Battle 42, and Balance 42, the brand needed a redesigned website to reflect this bold expansion.
The goal: showcase both indoor and outdoor fitness offerings while boosting engagement and facilitating sign-ups.
• Conducted discovery sessions to understand the brand’s unique voice, business goals, and class structure
• Audited existing site content and identified key gaps, tone inconsistencies, and usability issues
• Performed competitor analysis within the fitness industry to identify visual trends, user flow strengths, and opportunities to differentiate
• Developed wireframes and high-fidelity designs using Figma, focusing on accessibility, mobile performance, and clear content hierarchy
• Built a responsive website incorporating a user-friendly CMS and integrated contact/sign-up system for lead generation
• Position the B42 expansion as an exciting and credible evolution of the Bootcamp 42 brand
• Communicate the variety of fitness classes in a clear and compelling way
• Improve usability, particularly on mobile, and streamline the sign-up process
• Implement basic SEO strategy to boost local discoverability
• Visually bold and on-brand website, combining vibrant imagery with intuitive navigation
• Mobile-responsive design resulted in increased time-on-site and a wider reach across devices
• Enhanced clarity and flow of information, making it easy for visitors to understand and compare class types
• Improved lead capture through a simplified sign-up and enquiry system
• Boosted SEO visibility, leading to increased traffic and wider brand awareness
“I can’t recommend Burkay Kemal enough! His creative mind and ability to design helped us greatly when rebranding the website. From the initial designs to the final product, everything flowed so smoothly.”
