Bootcamp 42, based in Cardiff, is a fitness and well-being course specialising in outdoor workouts. With plans to expand, the business introduced an indoor, high-intensity fitness program called B42. This program features diverse sessions: Blitz 42, Build 42, Battle 42, and Balance 42, all offered within the indoor gym.
The project focused on showcasing this exciting business expansion and the variety of workout options available. My goal was to design an impactful website that highlights both the indoor and outdoor programs, while seamlessly integrating a contact and sign-up system to enhance user engagement.
Bootcamp 42, based in Cardiff, is a fitness and well-being course specialising in outdoor workouts. With plans to expand, the business introduced an indoor, high-intensity fitness program called B42. This program features diverse sessions: Blitz 42, Build 42, Battle 42, and Balance 42, all offered within the indoor gym.
The project focused on showcasing this exciting business expansion and the variety of workout options available. My goal was to design an impactful website that highlights both the indoor and outdoor programs, while seamlessly integrating a contact and sign-up system to enhance user engagement.
I started by having an in-depth discussion with my client to fully understand their vision, goals, and expectations for the fitness website. This allowed me to gain a clear picture of their brand identity and unique selling points, which became the foundation for the project
Next, I analysed competitor websites within the fitness industry to identify trends, strengths, and weaknesses. By evaluating their design elements, content strategies, and user engagement features, I gathered valuable insights to create a website that would stand out and meet the client’s needs.
To ensure the website’s content aligned with the brand’s messaging, I conducted a thorough audit of the existing materials. This helped me identify areas for improvement, content gaps, and opportunities to expand, allowing me to deliver a more impactful and cohesive user experience.
The new website design significantly boosted the brand's online presence. By incorporating vibrant visuals, compelling content, and strategic SEO practices, I was able to improve search engine rankings, attract a wider audience, and drive an increase in visitors.
I focused on clearly communicating the seamless integration of indoor and outdoor fitness programs. Through engaging content and a visually appealing design, visitors were able to easily understand the diverse workout offerings, which led to increased participation in both types of sessions.
Ensuring the website was fully mobile-responsive allowed the brand to reach a broader audience, catering to users accessing the site from various devices. This adaptability not only enhanced accessibility but also contributed to a positive user experience and higher satisfaction.
